C-Cube

Giving voice and creating a platform for change.

Client

C-Cube

Year

2023

Project goal

C-cube is a non-profit organisation that has multiple cultural and entrepreneurial projects. To establish a more professional online presence and attract more financial partners or interns, it needed a new website and online brand identity.

Solution

I elevated a non-profit organization's image through website redesign, visual identity enhancement, and social media refinement, resulting in increased partnership inquiries. The comprehensive approach attracted more partners, amplifying the organization's mission for positive change.

See website

The objective was to develop an engaging platform that would captivate potential interns and partners, showcasing C-Cube as a professional hub while vividly representing the colorful and enriching experience offered through its projects.

Let's face it: NGOs can be perceived as a bit dull, lurking in the shadows despite the incredible impact they make.

Determined to break the stereotype, I hatched a plan to create a vibrant space, infusing authenticity and color into the NGO's presence.

Neo-brutalism is my love

Drawing inspiration from the intriguing world of neo-brutalism, I experimented with the brand’s colors alternately, seeking to break free from the conventional. Embracing the simplicity of flat shapes and geometric designs, I crafted a website that aimed to be a reflection of C-cube’s mission. The use of outlines and strokes added a touch of uniqueness, resonating with their genuine essence. The outcome was a visually arresting website, humbly representing their authentic impact on the world.

I also was in charge of creating content for two C-Cube project pages: Aarhus Soup & ReGen Lab.

Through this experience, I discovered my passion for creating vibrant and engaging designs tailor-made for social media platforms.

Now to the details...

Moodboard

Javier Esteves, the project leader, once described my approach as someone who doesn't shy away from drawing inspiration from others rather than reinventing the wheel. This sentiment perfectly reflects my modus operandi, where my initial step, after understanding the client's needs, involves exploring successful competitors in the field. I respectfully draw inspiration from their designs, building upon those foundations to create something both authentic and familiar—a delightful recipe for innovation.

Before diving into the wireframes, I embarked on a quick scanning spree across multiple websites. Among them, Gumroad, Nike, and GoodSide studio stood out, captivating me with their fresh and visually appealing perspectives. These encounters fueled my creative ideas, influencing my design vision and inspiring me to craft a distinctive experience for the NGO's website.

Wireframes

The process of crafting wireframes was akin to organizing a puzzle of simplicity and clarity. With a desire to ensure seamless user experience, I set out to create wireframes that would elegantly present information in a simple and easy-to-understand manner. I also tried to create a uniform layout that maintained consistency across all pages.

Throughout the process, I sought feedback from colleagues and stakeholders to validate that the information's presentation aligned with the intended simplicity.

Responsive Design & Breakpoints

I designed mock-ups with multiple breakpoints to ensure the website looks great and works well on all devices. Initially, I operated with five different breakpoints, two for phone, two for tablet and the classic desktop one. It made it easier for the developer to build a responsive and user-friendly site, offering a smooth experience for all users, whether they use a desktop, tablet, or mobile device.

C-Cube Project Responsive Design for Phones

C-Cube Project Responsive Design for Tablets

C-Cube Project Responsive Design for Laptops

Collaborating is not always easy!

Throughout the project, my collaboration with the developer was marked by regular check-in meetings, adopting an iterative Agile approach to ensure smooth progress. During these meetings, I meticulously reviewed the list of components that required fine-tuning to achieve consistency with the design. To streamline our workflow, we organized our tasks on Trello, maintaining a transparent and efficient process.

Working closely with the developer allowed me to gain invaluable insights into their work methods and thought processes. I came to understand that being a good UX/UI designer often involves striking a delicate balance between design aesthetics and functionality, quality, and time constraints.

Conclusion

In conclusion, my collaboration with C-Cube allowed me to wear multiple hats as a multidisciplinary designer, engaging in various types of design such as UX/UI, graphic, and motion design.

As the project unfolded, I embraced the art of compromise, making conscious decisions that prioritized both the user experience and the development feasibility. This harmonious collaboration and adaptability were instrumental in bringing the project to fruition, resulting in a website that seamlessly blended aesthetics and functionality while staying true to the NGO's mission. This experience has not only enriched my skillset but also fueled my passion for design, driving me to continue crafting impactful and user-centric digital experiences in the future.

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phile Clever
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Get in
touch!

Contact me at maddychelaru@gmail.com

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